How to Write a Fashion Editorial

An editorial fashion shoot is a photoshoot that tells a story through images. It’s an art that demands a lot of attention and planning.

To make your fashion photoshoot as successful as possible, it’s important to collaborate with a team of creative artists. These include stylists, models and hair & makeup artists.

1. Choose a theme

Fashion editorials are a great way to create high-quality images for publication in magazines. They also allow you to build your portfolio and collaborate with other creatives.

The first step in writing a fashion editorial is to choose a theme. Your theme should be something that can be expressed in a series of photos. It should be based on seasonal trends in fashion and should have a story to tell.

Some themes include colors, patterns, and shapes. Others focus on particular seasons. These themes will help you choose the right clothes for your fashion editorial.

For example, if you’re planning to shoot a spring-summer themed editorial, it makes sense to choose clothing that features bright colors and patterns. This will ensure that your images are eye-catching and relevant to the audience of the magazine you plan to submit them to.

You should also keep in mind that some fashion publications only accept specific types of clothing for their fashion editorials. These publications typically want to represent their biggest advertisers, so you should carefully read their guidelines before submitting your work.

When deciding on a theme for your fashion editorial, remember to keep in mind what type of photography the magazine you’re submitting your images to requires. For example, many fashion magazines only accept photos that have a certain amount of color in them.

Once you’ve determined your theme, you can begin creating a mood board. This will help you choose the right clothing and accessories for your fashion editorial. It’ll also make it easier to find the perfect makeup artists, hairstylists, and stylists for your fashion editorial.

It’s important to remember that fashion editorials are highly styled, so you should have a talented team of professionals ready to help you create beautiful images. This includes a fashion photographer, wardrobe stylist, hairstylist, and makeup artist. Ideally, the team should be comprised of people with different styles who can complement each other’s work.

2. Create a mood board

Mood boards are a great way to set the tone and visual direction for your fashion editorial. They’re also helpful for guiding collaboration with your team or clients. They can help ensure that everyone is on the same page when it comes to design ideas and they also provide a clearer picture of how your project will look before you start building anything.

Traditionally, mood boards were created in physical form with magazine tear-outs and swatches stuck to a foam board, but they can be much more flexible now. They can be made online, using apps like Pinterest or even saved directly to your computer in a digital folder.

To create your mood board, start by sourcing inspiration. This can be from magazines, blogs or social media accounts. Save images of models, product photography or any other type of visuals that inspire you.

Next, compile the visuals into a single, cohesive board. This will ensure that you’re on the same page with your vision and it will be easier to move forward from there.

Once your mood board is finished, share it with your team and clients. They can use it during brainstorming sessions and during your photoshoot to understand your vision for the project.

In addition to a visual representation, your mood board can include words, examples of editorial design, moving images or video clips. Adding these elements can help your mood board really come to life.

Creating a mood board is a creative process and can take time. It depends on how much time you’re willing to spend collecting visuals and putting them together, as well as your own working style. It’s also important to be open to criticism and feedback so that you can improve your design skills.

3. Select a model

To produce a great fashion editorial, it’s important to select the right model. Not only do you want a model with a bod worthy of the name, you also need a talent capable of producing a top-notch set of shots. Whether you’re planning a large scale fashion event or a one-off shoot for an upcoming magazine issue, finding the model that ticks all your boxes is crucial to success. Thankfully, the industry is rife with top-notch talent and agencies to help you along your quest for the best model in town. The best part is that it’s a lot of fun!

The best way to find the right fit is to browse through the plethora of online models available. You’ll want to find the most relevant suited to your brand, style and budget. It’s not always easy to weed out the unqualified from the qualified, so be prepared to read, listen and ask questions.

4. Plan your shoot

When planning a fashion editorial, it’s important to have an overall vision for your shoot. This can help you choose the right location and ensure your team has the right materials to complete the shoot. It also helps you focus on the most important aspects of the project, like storytelling and visual aesthetics.

Once you’ve chosen a theme, create a mood board that features images with a similar look and feel. For example, if you’re going for a summer vibe, you can create a board featuring pictures of ice cream cones, sandy beaches, and flowy dresses.

Creating mood boards is a great way to organize your ideas and make sure that everyone on your team is on the same page. It’s a good idea to print them out and keep them in one place, so that your team can refer back to them during the shoot.

Another important part of planning a fashion editorial is finding the right location and backdrop. While this can be a challenge, it’s essential for the success of your project.

You can find these places in your city or by searching online for locations that fit your theme. You should also make sure to consider the weather when planning your shoot, since unexpected weather changes can affect your photography.

Finally, you should be aware of the style of the magazine that you’re shooting for. This can be done by researching the publications in your area and identifying the stylists that have previously worked for them.

Identifying a stylist who fits your aesthetic and who is available on your schedule can help you save time during the shoot. They can also assist you in choosing the best outfits for your model and help you make sure they look their best.

5. Create a series of photos

When you’re planning a fashion editorial, it’s important to choose a theme and put together a series of photos that work together to tell a visual story. This means that each shot should be cohesive, but also have a variety of elements that keep it interesting. For example, you might want to use a variety of poses, angles, and lighting to keep the story interesting.

Creating a series of fashion photos can be challenging, but it’s also an excellent way to build your portfolio and learn new creative techniques. The goal is to create a cohesive series that shows off your creativity and the talent you have. Having a clear concept and understanding of your vision can help you create stunning images that stand out from the competition.

If you’re unsure of how to create a series of images, don’t worry – there are many resources online that can help you with this process. You can start by collecting pictures that reflect your theme and adding them to a mood board. This will allow you to organize the images and decide what kind of lighting, colors, and posing are best for each picture. This process can be time consuming, but it’s well worth the effort.